Making The Mental Shift

Gary Keller tells us in his new book SHIFT, that when the real estate market shifts you need to make a mental shift and an action shift.

He writes,

“To survive a shift you must first make the mental shift to run towards what you most want and avoid the temptation of running away from what you most fear.”

Do you know what you want? You are going to have get real clear on your goals right now. You might have never had goals before, or maybe just fuzzy goals. Right now you have to know what you want because fear and negativity are all around you.

Gary Keller also describes three types of people who emerge during the market shift.

1. Pessimistic and fearful about the worst
2. Unrealistically positive, believe they can’t fail
3. Realistic, matter-of-fact about the market and situation; at the same time optimistic about the opportunities

Are you Getting Real, Getting Right? Are realistic about the market and optimistic about the opportunity?

Gary also advises us,

“You can’t control the market but you can control your outlook and your response to the market. Remain resolute. Know that while everyone won’t succeed in a shift, some will and anyone can.”

It is so important to remain focused on what you can control. When you focus on the market it is easy to play victim. When you focus on the economy it is easy to feel helpless. What can you control? What can you take action on?

Gary ends the Mental Shift section by saying,

“Know that growth comes from clarity, priorities and focused-action. The first two are how you think and the last is what you do. To make a strong mental shift be clear about your situation and what it is you want. Write down and prioritize the necessary steps you must take to achieve your goals. Now you’re focused on what you want, you know what you need to do, and you know what comes first. So what are you waiting for?”

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