New SHIFT Tour kicks off this week!

SHIFT into Overdrive: The Tactics to Succeed Now Back by popular demand, the SHIFT Tour is on the road again, and this time, we’re bringing a razor-sharp focus to the tactics that you need NOW! These are the tactics that are widening the gap between real estate agents who have chosen to shift and the [...]

SHIFT Podcast on iTunes

Looking for another way to tap into the business-building energy and power of SHIFT: How Top Real Estate Agents Tackle Tough Times? SHIFT the podcast is now available as a FREE download on iTunes.   Listen in as co-authors Gary Keller and Dave Jenks discuss the 12 tactics and provide a strategic vision for success [...]

SHIFT Tactic #4 Find The Motivated-Lead Generation

Gary writes, “You can “motive-aid” someone to help them better understand why they should consider buying or selling in this market, but you can’t motivate them. Their motives are their own. Their rationales or reasons are theirs and theirs alone. And since you can’t actually motivate people, your only choice will be to find more [...]

SHIFT Tactic #3 Do More With Less – Leverage

Tactic #3 from Gary Keller’s new book is Do More With Less. Do more with less. I am going to repeat that again. Do more with less. In a shifting real estate market, you are going to have to do more. You are going to have to work harder, be more efficient, more effective and [...]

SHIFT Expense Management Continued

Protect Your Margin Do you know what your profit margin is? Do you know what your gross revenue minus expenses are? What is your budget model? The only way to protect your business is to protect your profit. The best way to do that in a SHIFT is to cut your expenses. I wrote about [...]

SHIFT Tactic #2 Re-Margin Your Business – Expense Management

I reviewed SHIFT Tactic #1 Get Real, Get Right – Mindset & Action, so now its time to move on to Gary Keller’s #2 tactic from his new book “SHIFT”. Re-Margin Your Business – Expense Management. Gary starts off this tactic by telling us to get ready to be uncomfortable. To change is to be [...]

SHIFT Real Estate Training In Keller Williams Everett

So today wrapped up the amazing two day training event presented by Roy Van Winkle based on Gary Keller’s book “SHIFT“. We had packed house in our Keller Williams Everett market center training room. Over 70 Keller Williams and non-Keller Williams agents from around Snohomish County had signed up for the SHIFT Training. Roy did [...]