SHIFT Tactic #4 Find The Motivated-Lead Generation

Gary writes, “You can “motive-aid” someone to help them better understand why they should consider buying or selling in this market, but you can’t motivate them. Their motives are their own. Their rationales or reasons are theirs and theirs alone. And since you can’t actually motivate people, your only choice will be to find more [...]

Session 4 – Mastering The Real Estate SHIFT

Last Tuesday I had the privilege of instructing and facilitating session #4 of Mastering The Real Estate SHIFT in my Keller Williams Everett market Center. We had 23 people in attendance wanting to know how to Find The Motivated in this shifting real estate market. I had invited a panel to share with the other [...]

Why Real Estate Agents Need To Use Scripts

Gary Keller writes in his new book, “SHIFT” “The gift of gab should never be mistaken for natural sales skill. It became obvious to me that everyone has to master the specific and meaningful scripts, dialogues, and skills of lead generation to be really successful.” This excerpt is from Tactic #4 | Find the Motivated [...]