Session 4 – Mastering The Real Estate SHIFT

Last Tuesday I had the privilege of instructing and facilitating session #4 of Mastering The Real Estate SHIFT in my Keller Williams Everett market Center. We had 23 people in attendance wanting to know how to Find The Motivated in this shifting real estate market. I had invited a panel to share with the other [...]

SHIFT Tactic #3 Do More With Less – Leverage

Tactic #3 from Gary Keller’s new book is Do More With Less. Do more with less. I am going to repeat that again. Do more with less. In a shifting real estate market, you are going to have to do more. You are going to have to work harder, be more efficient, more effective and [...]

SHIFT Expense Management Continued

Protect Your Margin Do you know what your profit margin is? Do you know what your gross revenue minus expenses are? What is your budget model? The only way to protect your business is to protect your profit. The best way to do that in a SHIFT is to cut your expenses. I wrote about [...]

Taking Action SHIFT

Gary Keller tells us in his new book for real estate agents, SHIFT, that Tactic #1 you must take is GET REAL, GET RIGHT-Mindset and Action that, “When a market shifts there is only one thing to do-shift with it. In truth there are two shifts you must make. A mental shift and an action [...]

Making The Mental Shift

Gary Keller tells us in his new book SHIFT, that when the real estate market shifts you need to make a mental shift and an action shift. He writes, “To survive a shift you must first make the mental shift to run towards what you most want and avoid the temptation of running away from [...]

Shift Tactic #1 Get Real, Get Right – Mindset And Action

Time to start reviewing the SHIFT written by Gary Keller in depth. I have read the book front to cover 3 times and skimmed my highlighted parts twice. I am going to jump around the 12 tactics as I review and master this book. I feel some are a priority for me and my market [...]

Why Real Estate Agents Need To Use Scripts

Gary Keller writes in his new book, “SHIFT” “The gift of gab should never be mistaken for natural sales skill. It became obvious to me that everyone has to master the specific and meaningful scripts, dialogues, and skills of lead generation to be really successful.” This excerpt is from Tactic #4 | Find the Motivated [...]

Highlights From Keller Williams Mega Camp

1. I got to hang out with 4 of my Keller Williams agent partners and 11 non-Keller Williams agents during Mega Agent Camp. 2. Hearing Gary Keller talk about his new book “SHIFT” and sharing his perspective of the 12 tactics to shift your business. 3. Being on a Mega Leadership panel and talking about increasing agent [...]

In Austin, Getting Ready For Mega Camp

Finished my second reading of “SHIFT” on the plane down to Austin for Mega Camp. I really enjoyed it second time around. It is written in a different style than Millionaire Real Estate Agent, so the first read took some getting use to. Gary, Dave and Jay give a tactically view point in “SHIFT” including [...]

Just Finished Reading Gary Keller’s Book “SHIFT”

I just finished reading SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) by Gary Keller. I got the book a couple days ago, just in time before I head to Mega Camp to hear Gary Keller talk about the Twelve Tactics For Tough Times. Get this book right now!!! I have to get ready [...]