New SHIFT Tour kicks off this week!

SHIFT into Overdrive: The Tactics to Succeed Now Back by popular demand, the SHIFT Tour is on the road again, and this time, we’re bringing a razor-sharp focus to the tactics that you need NOW! These are the tactics that are widening the gap between real estate agents who have chosen to shift and the [...]

SHIFT Expense Management Continued

Protect Your Margin Do you know what your profit margin is? Do you know what your gross revenue minus expenses are? What is your budget model? The only way to protect your business is to protect your profit. The best way to do that in a SHIFT is to cut your expenses. I wrote about [...]

Taking Action SHIFT

Gary Keller tells us in his new book for real estate agents, SHIFT, that Tactic #1 you must take is GET REAL, GET RIGHT-Mindset and Action that, “When a market shifts there is only one thing to do-shift with it. In truth there are two shifts you must make. A mental shift and an action [...]

Making The Mental Shift

Gary Keller tells us in his new book SHIFT, that when the real estate market shifts you need to make a mental shift and an action shift. He writes, “To survive a shift you must first make the mental shift to run towards what you most want and avoid the temptation of running away from [...]

Shift Tactic #1 Get Real, Get Right – Mindset And Action

Time to start reviewing the SHIFT written by Gary Keller in depth. I have read the book front to cover 3 times and skimmed my highlighted parts twice. I am going to jump around the 12 tactics as I review and master this book. I feel some are a priority for me and my market [...]

Some Important Dates For SHIFT coming up

Next week on September 18th in Vancouver, BC, Canada, Tony DiCello MAPS Real Estate coach will be presenting at the SHIFT Tour. October 1st and 2nd, Roy Van Winkle, Puget Sound Area Director will be instructing a SHIFT class in the Keller Williams Everett Market Center. November 20th, Tony DiCello will be back in the Northwest [...]

Why Real Estate Agents Need To Use Scripts

Gary Keller writes in his new book, “SHIFT” “The gift of gab should never be mistaken for natural sales skill. It became obvious to me that everyone has to master the specific and meaningful scripts, dialogues, and skills of lead generation to be really successful.” This excerpt is from Tactic #4 | Find the Motivated [...]

In Austin, Getting Ready For Mega Camp

Finished my second reading of “SHIFT” on the plane down to Austin for Mega Camp. I really enjoyed it second time around. It is written in a different style than Millionaire Real Estate Agent, so the first read took some getting use to. Gary, Dave and Jay give a tactically view point in “SHIFT” including [...]

Just Finished Reading Gary Keller’s Book “SHIFT”

I just finished reading SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) by Gary Keller. I got the book a couple days ago, just in time before I head to Mega Camp to hear Gary Keller talk about the Twelve Tactics For Tough Times. Get this book right now!!! I have to get ready [...]

I Am Not The Only One Getting Antsy For SHIFT

I have not told anyone about this blog yet or promoted it in any way. And I have had over 30 visits to Mastering The Shift directed to me by google though. It seems people are out there searching for info on Gary Keller’s new book, SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) and [...]